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Shoppers are not rational!

Why is it okay for a consumer to buy Sausage Rolls in M&S when they don’t normally buy this category? “M&S is different!  M&S is better!  I’m happy to buy things in M&S that I wouldn’t normally eat!”

M&S can play to different rules – Shoppers have different expectations of M&S to the Big Four! Increasingly we are finding differences even between the big four – can we help you succeed in different accounts?

Posted 6 November 2015 by Mike Armstrong
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