Consumer and shopper research

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Does Segmentation Help?

The obvious answer is yes but the reality is only if it is good, useable segmentation!

Posted 23 November 2015
by Mike Armstrong

“Occasions” Thinking

A different way to target/create greater focus for your brand/your category is “occasions”

Posted 20 November 2015
by Mike Armstrong

The Promiscuous Shopper

Grocery shopping has radically changed in the last 10 years – gone for most shoppers is the weekly big shop done regularly at the same supermarket.

Posted 18 November 2015
by Mike Armstrong

Why Does So Much NPD Fail?

This is a perennial questions amongst food marketeers and there are many answers.

Posted 13 November 2015
by Mike Armstrong

Winning Over The Shopper

The Cog are shopper and consumer experts so we know the challenges you face?

Posted 13 November 2015
by Mike Armstrong

Group Discussions are changing

In the last 5, 10 years, consumer research has changed radically.

Posted 13 November 2015
by Mike Armstrong

The COG's Agency Spotlight in a 100 words!

The Cog is small but beautiful…

Posted 6 November 2015
by Mike Armstrong

Shoppers are not rational!

Why is it okay for a consumer to buy Sausage Rolls in M&S when they don’t normally buy this category? “M&S is different!  M&S is better!  I’m

Posted 6 November 2015
by Mike Armstrong

Why are consumers food shopping more often?

Is it because there are more suitable outlets to visit? Yes, there are more convenient outlets with growth of small supermarkets from all the Multiples but we think it is more to do with

Posted 6 November 2015
by Mike Armstrong

Don't forget about shopper research!

Clients tell us despite researching well, lots of products fail when they are launched.  Often in our experience this is because their research lacked a shopper element – in a

Posted 6 November 2015
by Mike Armstrong

Account specific research is key

To drive category growth (or even your brand’s growth) in a specific retailer, you need to focus on their shoppers and how they behave in-store at your fixture – even in the

Posted 6 November 2015
by Mike Armstrong

The Netto in North Leeds

This new Netto has plenty of parking spaces being based on a small out of town Retail Park and within 200 yards of a Sainsbury’s Supermarket.

Posted 18 November 2014
by Mike Armstrong