Consumer and shopper research

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01943 882 318

Helping you understand how consumers and shoppers think

Our aim is to provide actionable insight which is both profitable and implementable. The Cog are enthusiastic, straight talking and will always tell you how it is - not just ‘what you want to hear!’

Our areas of expertise include:

  • Shopper research
  • New product development
  • Brand development
  • Retail-supermarket and convenience

Our Team

Mike Armstrong

Senior level research and consulting experience with some of the UK’s biggest retail and food brands.

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Jules Greene

Innovative qualitative researcher who brings vast experience and knowledge to every project.

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Delivering actionable, profitable insights

Watch the video to see how six school cooks put McCain’s simply sweet potato to the test by using it to produce a variety of dishes, both savoury and sweet, over a 2 day workshop. Find out how they got on.

Knowledge Zone

Does Segmentation Help?

The obvious answer is yes but the reality is only if it is good, useable

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“Occasions” Thinking

A different way to target/create greater focus for your brand/your category is

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Who we work with

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They use innovative techniques to get us closer to our consumers and shoppers! You feel connected to your audience.
Mary Pennell

Head of Marketing, Continental Fine Foods

What our clients
say about us